Starting in a few weeks Starbucks will no longer be offering organic milk as an option for their drinks. Since Starbucks has now made the switch to only milk that is from cows who don’t use growth hormones they feel that there is no need to offer the ogranic choice.

According to Michelle Glass, the SVP of Global Strategy;

Far and away, the No. 1 reason people are purchasing organic milk is because [it lacks] the growth hormone

Seems to make sense for Starbucks to take the crganic milk choice off of the menu, especially since it only accounted for less than 1% of their drink orders even before the move to their new milk.

What do you think, should they keep truely organic milk as an option in the store, or does the move away from growth hormone’s do enough?

As a side note, it will help with the coffee aroma in their stores. Have you ever smelt freshly steamed organic milk? No thanks.

WSJ Story

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