Seattle area stores are testing out a short drip coffee (8 oz.) for $1. They are also testing out going back to free refils on drip coffee while you’re in the store. A few ways to keep people in the store, and also create a lower barrier to entry. The dollar menu was made popular by McDonalds, so maybe this is Starbucks way of saying you come after us, we’ll come after you.

I don’t know how well an eight ounce coffee for a dollar will sell, especially with all of the orders to go these days, but it’s worth a shot, and if it’s succesful it will be a great marketing tool.

WSJ Article

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