If you go to Starbucks.com (as of 1/13/08) you will be welcomed by an open letter by Howard Schultz talking about his passion for Starbucks, his taking over of the CEO position, and how Starbucks will be making the Starbucks Experience a major point ofemphasis. It’s a good PR move and I think that the “Starbucks Experience” is really what Starbucks needs to bring back in order to regain the confidence of their customer base as well as Wall Steet.

Since the memo will probably be removed from the main page shortly I will post the entire message after the jump.

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