Memo
Archived Posts from this Category
Want an iPod Touch with those beans?
Posted by Starbucks Insider on 04 Feb 2008 | Tagged as: Apple, Howard Schultz, Memo, Promotions, Starbucks Experience, Technology
From the 3rd to the 17th of February all employees at the two stores that sells the most whole bean coffee during that time. This seems like a pretty big promotion if they will be giving away probably 40 or so $250 iPod Touches. I know I’d be working hard as a barista to try to get a free iPod touch.
So will it be annoying, or will they go about it in some unique ways. Corporate sales anyone?
The promotion comes from a “leaked memo” that Howard sent out to all employees earlier today. The entire memo is after the jump
Howard Schultz’s open letter on Starbucks.com
Posted by Starbucks Insider on 13 Jan 2008 | Tagged as: Howard Schultz, Memo, PR, Starbucks Experience
If you go to Starbucks.com (as of 1/13/08) you will be welcomed by an open letter by Howard Schultz talking about his passion for Starbucks, his taking over of the CEO position, and how Starbucks will be making the Starbucks Experience a major point ofemphasis. It’s a good PR move and I think that the “Starbucks Experience” is really what Starbucks needs to bring back in order to regain the confidence of their customer base as well as Wall Steet.
Since the memo will probably be removed from the main page shortly I will post the entire message after the jump.