Looks like Hershey’s is looking for a way to boost their sales and that Starbucks is of course looking for the same with some good chocolate. Starting in March Hershey’s and Starbucks are partnering on a line of chocolate which I guess could bring together the best of both worlds.

What I wonder is, will this be a Starbucks chocolate bar or will it be a set of chocolates sold inside Starbucks. If it is a line of chocolate to be sold inside of Starbucks stores I am very surprised by this move. With Starbucks trying to create a much better experience I would be surprised if they had branded chocolate inside their store that was not from a small botique chocolate maker. I know of two chocolate companies just in Seattle that I think would be the perfect fit for selling at the register in a Starbucks. However, a Hershey’s and Starbucks branded chocolate bar being sold at your local grocery store makes alot of sense to me, and I really hope that is the direction this partnership is going.

Reuters Article

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