Here comes the new hit book of the season, “Beautiful Boy: A Father’s Journey through His Son’s Addiction.” Since it will be heavily promoted by Starbucks it should be shooting up the best sellers lists and topics of conversation quickly.

I personally think that books are the best media tie-in promotion that Starbucks runs. Movies and music I am sure work, but the books seem to just take the nation by storm when promoted by Starbucks.

Also, Juno will be arriving in Starbucks stores in Mid April as a heavily promoted movie. A good fit in my opinion.

Do you like the books that Starbucks promotes? Are they that good that they shoot up the charts on their own, or is it because of Starbucks promoting them.

Seattle PI Story

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